The Seoul Central District Court ruled in favor of ADOR on Oct. 30 after months of legal turmoil sparked by NewJeans’ attempt to terminate their contract with their label ADOR. The ruling has divided fans, exposing a contrast between South Korea’s entertainment culture and global fandom expectations. While some fans framed the situation as NewJeans unreasonably challenging the label, others praised the five members for speaking out about unfair treatment and contract violations.
In late 2024, the group filed to dissolve their contracts, which bound NewJeans to ADOR exclusively until July 31, 2029. They accused their label of unfair treatment and the lost ability to properly manage them after the removal of Min Hee-jin, ADOR’s former CEO until Aug. 27, 2024. Their bold move sparked extensive legal proceedings, media coverage and fan debate over the fairness of their pre-established contract.
NewJeans members Haerin Kang, Minji Kim, Hyein Lee, Danielle Marsh and Hanni Pham officially announced on Nov. 12 that they agreed to comply with the ruling and rejoin ADOR. NewJeans fan Janvi Trivedi (10) reflected on the group’s solidified decision to move forward together under their former label after weeks of uncertainty.
“During the lawsuit, fans were quite supportive of NewJeans and their cause to break away from ADOR,” Janvi said. “After they decided to return to ADOR, those same fans were still happy for them. This shows how fans don’t really think about the human aspects of the idols themselves. While looking at the reactions of their return, many fans seemed more focused on the outcome rather than the personal struggles that the idols went through.”
Certain fans, influenced by deeply rooted Korean cultural norms that value loyalty and submission to authority, responded especially harshly to NewJeans’ decision to file for termination. History teacher Jonathan Rim, who is Korean, emphasized how these values can become more complicated in a different setting, such as the United States.
“In Korean culture, we don’t like to rock the boat,” Rim said. “We don’t like to speak out, and we just go with what we’re told. Especially in this country, we have this concept where Asians are model minorities because we don’t make noise and just follow what we’re supposed to do.”
Maintaining a peaceful group dynamic and speaking formally to elders are norms that reinforce the concept that challenging hierarchies disrupts the balance in daily life. NewJeans speaking out can feel unorthodox within these expectations, especially in relationships built on mutual responsibility.
When member Hanni spoke up about K-pop industry mistreatment during an interview, some fans used the lawsuit as a way to attack her online, claiming she was anti-Korean and only speaking out because she was in conflict with her label. As the case progressed, fan criticism escalated into hate that overlooked the complexity of the situation. NewJeans supporter Anya Lu (10) highlighted that members are entitled to speaking up for themself and that the media does not always reflect the full reality behind the scenes.
“I can’t say the hate is completely unreasonable, but it’s overexcessive,” Anya said. “The members are super young, and they are being criticized for their every move. I do feel bad for them, but at the same time I’m sure they fully understood the consequences of going into the lawsuit.”
Beyond the courtroom, the case prompted public reflection on the relationship between artists and their management. The dispute evolved into more than a legal matter; it set a precedent that challenging a major K-pop label can carry serious legal consequences and even larger fan backlash. Junior Vivian Wu, an avid NewJeans follower, noted the emotional stakes of the case.
“As soon as the case came out, obviously, there was the possibility of disbandment, and so that was what I was mostly stressed about,” Vivian said. “The court ruling basically sets a precedent for a lot of cases to come. A lot of artist versus label disputes will be settled as such in the future, and that’s what worries me.”





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