As many teenagers do, I spend a lot of time scrolling on my devices. The other day, I was perusing my Quora feed, and I came across a post that claimed elephants think humans are cute in the same way humans think puppies are cute. I immediately upvoted it — after all, who would not like such a wholesome post? However, after turning to the comments, I saw someone pointing out that this supposed fact was unproven. A quick Google search led me to the same conclusion. The idea in the post had never been scientifically proven; instead, social media spread it until it was taken as fact.
This phenomenon is not uncommon, and social media’s role in facilitating the circulation of misinformation is well documented. If no one in the comment section of that post had pointed out that the fact was unproven, I would have never thought to fact-check it on my own.
When I see a post on social media that resonates with me and feels like it could be true, I generally take it at face value. Because of the sheer amount of content I absorb every day, I have likely consumed a multitude of misinformation. Sixty-seven percent of Americans say that they have found fake news on social media. Thus, fake news especially impacts people who seek news entirely from platforms like TikTok. According to the Pew Research Center, a third of Americans under 30 use TikTok to stay informed. In general, 63% of Generation Z turns to social media rather than reliable sources for their news.
Gen Z’s reliance on social media for news reflects a growing trend of their subpar media literacy. With information constantly being fed to us with infinite scrolling, many of us do not feel the need to actively go out and search for valid news sources. Only 15% of Americans under 30 follow local news, compared to around 35% of those older than 30. Thus, many young people have difficulty identifying what misinformation is and is not.
Stemming from the growing habit of automatically believing content online, many young people struggle to find information independently. While reading posts online, I find that people will ask questions in public forums that could easily have been typed into Google. Information is at our fingertips, yet people often seem to neglect the power of search engines in favor of social media’s infinite content loops.
As social media algorithms continue to improve, they will only become more addicting. Artificial intelligence further exacerbates the problem of declining media literacy, as AI helpers can summarize data and remove the need for people to seek information out on their own.
To counter all of the factors trying to lower our media literacy, we must learn to analyze everything we consume with a critical eye. CBS News proposed five ways to spot fake news headlines, with the primary tip being to always try to find a primary source. Consuming content with a more involved approach may be more difficult than merely doom-scrolling, but it is a necessary step to maintaining critical thinking skills.