CrashCourse, with over 12 million subscribers and 1.5 billion total views, is well-known and well-loved by the student community. Whether you’re cramming for an AP exam or interested in learning about an obscure concept that may not be taught in your school curriculum, CrashCourse might just be the resource for you. Its videos have served users from all over the world as a rigorously fact-checked source that presents diverse content to users in an engaging and easily digestible format.

Despite its widespread use, few consider the efforts that go into creating these 10-minute videos—efforts that upper school business teacher Patrick Kelly contributes to.

Kelly first took interest in creating educational content for his personal YouTube channel, Corporis, in 2017. When he started his channel, he focused on making videos about general science to supplement the lessons he taught his middle school students. However, he soon found that transitioning to the topics he had studied in more depth allowed his content to perform better on social media.

“My background is in biology, specifically the human body,” Kelly said. “Once I really hammered into the things I know well, that’s when the business took off to be more sustainable. That’s also when the pandemic struck, and when educational videos and remote education became a really big deal.”

For Kelly, creating supplemental videos for his classes opened up all sorts of avenues, such as working for SciShow, a subsidiary of CrashCourse created by author and CrashCourse co-founder Hank Green. This year, he also began working for CrashCourse itself, culling information and writing scripts for videos. Throughout the pandemic, Kelly was able to explore current events, such as the science behind mRNA vaccines and the challenges of vaccine distribution, in great depth by creating content for the wide audience of these channels.

“I’m genuinely curious about how health and medicine work, getting to read primary documents [for] what goes into a vaccine or how public health responses work,” Kelly said. “Getting to educate myself about the world and present it to other people who are curious is the best feeling.”

As he transitioned from teaching Biology in the classroom to content creation, Kelly found that one of the biggest changes was catering his teaching strategies to his audience. In a typical school setting, he had multiple full-length periods per week to present information to his students; for Youtube, he needed to condense the material into shorter lessons to keep his audience engaged.

“That’s always a fun challenge to take on, to see how you can teach the same concepts while still being concise to take advantage of those shorter attention spans,” Kelly said. “The way we communicate information is a changing landscape. One of the things we try to do when communicating on the internet is to give people enough context without going deep into overly technical jargon.”

Creating online content also provided Kelly with valuable insight into the world of business. Though often overlooked as more of a hobby, his videos are a product at their core, one that must be budgeted for, marketed and sold just like any other product. 

“While content creation has a reputation of people alone in their basement making videos, it is a business — dealing with real money coming in and real expenses going out,” Kelly said.