“It’s not that deep.”
This message constantly permeates my social media feed. Have too many opinions on a piece of media? It’s not that deep. Don’t want to mindlessly consume while turning off your brain? It’s not that deep. Concerned about someone discriminating against you? It’s just a joke, it’s not that deep!
Commenters often use phrases indicating detachment in response to analysis of art and media, including film and even advertising. One TikTok I saw discussed harmful misogynistic protagonists in popular sitcoms like the Big Bang Theory. In response, many users commented “it’s just comedy,” effectively dismissing the critique and signaling their superiority through their cool impassivity.
The culture of indifference that arose in our generation stems from the curated world created by social media. Expressing strong opinions or showing care can feel vulnerable or “cringe,” and vulnerability is a weakness in a world that rewards perfection. Appearing nonchalant and unbothered has become a form of self-preservation against the anxiety of being judged.
However, this mindset harms the people who use it. Recently when my friend said something that I found offensive, I feigned indifference instead of communicating my feelings because the “it’s not that deep mentality” wormed its way into my mindset. While I avoided an uncomfortable conversation in the moment, it sowed deeper resentment in our relationship.
Phrases like “It’s not that deep” represent an even more harmful extension of nonchalance culture. They illustrate how we expect not only ourselves but also the people around us to conform to an uncaring attitude. “It’s not that deep” lets you dismiss the passions or anxieties of others without having to engage with them. The phrase equates to a shrug, a way to signify that you are above a certain conversation.
When you imply that someone is overreacting, you’re attempting to invalidate their perspective and emotional response. Imagine yourself on the receiving end: hearing that you’re over the top when all you are trying to do is connect with someone feels like a stripping away of dignity. We should not interact with people in a way that tears them down.
In response to media, the phrase indicates a deeper anti-intellectualism. Thoughtless consumption contradicts the point of media, which is supposed to make us think and feel. To demand that we should consume content without deeper scrutiny diminishes its purpose.
Art, relationships and life in general are, in fact, that deep. Conforming to an apathetic culture isolates me. Instead, caring sets me free, allowing me to connect deeply with those around me. Underneath the stoic facade, we all care, and we all want our voices to be heard. “It’s not that deep” can act as a momentary painkiller, but empathy addresses the problem of feeling disconnected at its root.