Bay Area shoppers continued watching prices closely as the latest round of tariffs from the Trump administration created uncertainty about the cost of essential products. While Trump suspended many of the threatened tariffs, their possible return in April causes worry among businesses and consumers.
“It’s frustrating because everything is already expensive, and now they’re talking about making it worse,” Lion Market shopper Jessica Lam said. “They need to stop playing politics with regular peoples’ food prices. I’ll just be paying more for the same things”
Trump announced tariffs on Canada, Mexico and China, the U.S.’s three largest trading partners, starting in January. He imposed tariffs of up to 25% on these countries on February 1, but paused those on Canada and Mexico for 30 days. The tariffs resumed on March 4, only to be mostly suspended again two days later. They are set to return on April 2.
Economics teacher Sam Lepler views the tariffs as politically motivated and believes they will have lasting economic effects.
“With regard to Canada and Mexico, Trump ran on issues like illegal immigration, drug trafficking, especially fentanyl, and an ‘America First’ agenda that focused on protecting American jobs, American businesses,” Lepler said. “A lot of what was done with Canada and Mexico specifically was a threat to get more assistance on those issues, and also to project strength and an America First mindset.”
Fresh produce is one of the most vulnerable categories targeted by tariffs. The US imported around 60% of fruits and 40% of vegetables in 2023, including 91.9% of its avocados and 91.4% of its raspberries, with Mexico supplying the vast majority. These items, along with other groceries like tomatoes, cucumbers and limes, could see prices increasing within weeks if tariffs return.
Liquor prices could also increase, with Trump threatening a 200% tariff on European alcoholic products in response to the European Union’s plan to impose a 50% tariff on US whiskey.
“We’ve been watching the prices on French wine specifically and other European alcohol,” Safeway employee Paula Whitaker, who works in the liquor department, said. “The concern is what will happen in the coming weeks if the tariffs come back for good. If costs start rising, stores will probably have to adjust their prices pretty quickly. ”
For many shoppers, the gradual rise in prices has led to changes in purchasing habits. According to global market intelligence agency Mintel, 54% of adults are making compromises in their food and beverage choices in response to inflation.
Lam worries that the tariffs will only make the situation worse.
“I’m shopping at multiple places because prices are just getting out of hand in some places,” Lam said. “If prices keep going up, I’ll have to figure out how to cut back even more.”