After a long day at school, a student slumps into bed. The weight of their backpack is an unforgiving reminder of the amount of work they have left. Yet within two minutes, all is forgotten as they sit upright on their covers in front of a ring light, animatedly talking to an invisible audience. After they hit the post button, they watch, shocked, as comments begin pouring in from users. The like count quickly rises from one thousand to one million.
The prevalence of social media today makes gaining millions of views and likes easier than ever. Even within Harker, members of the community experienced going viral through social media like Instagram, TikTok and YouTube.
Junior Spencer Chang went viral on Instagram for his comedic videos under the account spencerbfunny, which currently has 1,602 followers. His account is solely dedicated to comedic puns and dad jokes. Spencer’s trending reel, featuring one of his friends making a pun about his crush not knowing he existed, blew up on March 15 this year. It garnered 4.1 million views and around 253,000 likes.
“It was an interesting experience because that was the first reel that really took off,” Spencer said. “From the creator’s side, I kept on seeing notifications, and that was pretty cool. When that happened, there were some other reels that were also doing decently well, so I didn’t want to stop.”
At first, Spencer mainly posted jokes by using slideshows with pictures. However, earlier this year, he changed the format into reels in order to reach a wider audience.
“I made the decision this February to actually tell the joke and record a video because I figured that would reach more accounts, because reels tend to be seen by more people,” Spencer said. “It’s funnier when someone’s telling a joke rather than you reading it on your own. If people can relate to it and choose to comment, then that helps with the algorithm.”
Sophomore Stellan Lindh went viral multiple times on TikTok for his short, trend-following videos. He first went viral for a TikTok about not brushing his teeth in summer of 2022 and has 8,200 followers under his account Mama Carol Gracie.
“I saw the potential and creative expression in TikTok to post weird videos just for fun,” Stellan said. “I just post videos that use a popular audio and I caption them. Going viral is very much chance and how the algorithm works. In my case, it was a lot of chance.”
Because of the randomness inherent in going viral, Stellan suggests that social media users focus on themselves and what they want to post. He uses social media as a creative outlet.
“It definitely positively influenced my life because social media is a fun way to creatively express yourself or post stuff that you don’t say to other people,” Stellan said. “If your thoughts are weird or strange, you can express yourself on social media that way.”
Contrary to the instant popularity that TikTok and Instagram can bring, YouTube offers the opportunity to create a more steady platform with longform videos and more loyal subscribers. Business entrepreneurship and economics teacher Patrick Kelly has two YouTube channels, both with over 100,000 subscribers.
His first, Patrick Kelly, is a medical history channel, while Corporis is a more general medical channel focusing primarily on biomechanics and kinesiology. After realizing the effect that videos can have in classrooms, he was inspired to take his own interests and explore them through YouTube.
“I am genuinely curious about the stories myself, and YouTube is a place to put my curiosity into,” Kelly said. “It gives me a place to put all of my thoughts and think, ‘How does this fit into this story?’ It gives me a way of synthesizing all the different things that I read. I’m thinking less about the audience when I make a video and I really am selfishly thinking about ‘What do I want? What story do I want to tell?’”
Kelly emphasized the power of stories on the Internet, believing that, for one person who has something to say, there is another who will listen.
“I encourage Harker students, if they think that they have cool stories to tell or an interest that they want to share, to put it on the Internet,” Kelly said. “You never know what’s going to happen. Either a bunch of people are going to watch, or you get to put your own curiosity out there and make some friends along the way.”