PALO ALTO, Calif. — An army of cars turns into the Palo Alto High School parking lot. Students clad in multicolored press passes swarm out of the passenger seats. Since 2013, the Journalism Education Association’s (JEA) NorCal Media Day has connected and educated student journalists throughout the state.
As the JEA NorCal Board Recording Secretary, Rod Satterthwaite helped plan event logistics for the ninth year in a row. Also the Palo Alto journalism advisor, he noted the evolution of the event.
“It used to be really print-centric, but as journalism has changed, we’ve tried to adapt to that,” Satterthwaite said. “There are also definitely more student presented sessions now, and more student driven content, whereas in the past, it was mainly teachers and professionals.”
Vendors, from yearbook publishers to media companies, hosted booths. West Area sales manager Rhonda O’Day appreciates the opportunity to meet a variety of people.
“The value to us is getting exposure to some of the best programs,” O’Day said. “You guys are here to learn, and we can show you what we’re able to bring to not just your book programs, but also just in general.”
JEA NorCal Board Member Matthew Moul, who advises Los Altos High School’s journalism program, appreciated the networking opportunities provided by seeing other student-run publications.
“It’s really cool when students get to see that there are many other journalistically-minded nerds out there just like them and other people who get excited about the same things they do,” Moul said. “In past years, my students have met students from Palo Alto High School and students from Gunn and formed cross-staff connections with them.”
Satterthwaite finds hope for the future of journalism in each year’s student attendees. He views NorCal Media Day as a testament to journalism’s longevity despite recent developments like the emergence of generative artificial intelligence.
“You have people saying, ‘Don’t go into journalism, it’s a dying field,’ yet you see this happen,” Satterthwaite said. “It’s really energizing to me to see the young people as a future of journalism, coming together to create such a cool event.”