Sparks flew one night in Arrowhead Stadium as Taylor Swift wowed attendees at her famed Eras Tour. Current Kansas City Chiefs tight end Travis Kelce and two-time Super Bowl champion himself, was no exception to the spectacle, singing along to the show. As he later announced on his podcast, he even attempted to gift Swift a friendship bracelet, which her fans commonly trade among themselves.
Although his regard for the singer began as an offhand comment, a combination of Swift’s massive fanbase and the media thrust the celebrities into an even brighter spotlight. As paparazzi photographed them together repeatedly on private outings and Swift began attending Chiefs games, the quasi-couple captured the focus of football fans and Swifties alike.
The media coverage prompted a range of reactions, with some fans invested in the relationship and others disdaining it. Many football fans complained that constant camera cuts to Swift in the stands detracted from the game itself. Football fan Lucas Chen (10) said viewers prefer to watch their teams on the field over celebrities in the stands.
“People are more invested in football, and that’s what they want to see coming out of the media,” Lucas said. “I feel like it’s definitely over-exposed. Every time there’s a game, after Travis Kelce scores a touchdown, it always zooms onto Taylor Swift. People are tired of seeing Taylor all the time.”
The NFL received backlash after changing their bios and profile pictures on social media on Oct. 1, such as their X, to reference Swift’s lyrics and posting photos of her at games. In response, they issued a statement to People defending their involvement in pop culture on Oct. 4.
“We frequently change our bios and profile imagery based on what’s happening in and around our games, as well as culturally,” the NFL said. “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”
Despite the controversy, the phenomenon’s culture clash could benefit both sides by exposing them to new demographics. Swiftie Kashish Priyam (11) said after Swift’s previous relationships, including her six-year, highly-private romance with British actor Joe Alwyn, a highly-public relationship will brighten the stars’ spotlight.
“This relationship is typically more public than relationships she’s had in the past,” Kashish said. “Her life has always been so public because of just how famous she is, but, clearly, I think both parties are going to benefit from the publicity that they get from dating the other person. It introduced them to a sphere of influence that they don’t really know.”
Swift often discusses the ups and downs of her love life in her music, like in “King of My Heart,” which exalts her former-relationship with Alwyn, or “Dear John,” which reflects on her controversial romance with John Mayer. Yet, Swift emphasized the overwhelming negative media focus she has experienced throughout her career. Swift attributes her experiences to society’s traditional treatment of women in the spotlight.
“In the last 10 years I have watched as women in this industry are criticized and measured up to each other and picked at for their bodies, their romantic lives, their fashion,” Swift said in her speech after winning Billboard’s Women of the Decade award. “Have you ever heard someone say about a male artist, ‘I really like his songs but I don’t know what it is, there’s just something about him I don’t like?’ No! That criticism is reserved for us!”
Swiftie Kallie Wang (10) said Swift’s portrayal in the media has evolved over time.
“I think it has definitely gotten better over the years,” Kallie said. “I do think there’s still just too much focus on her dating history. What the media would say about her today is definitely less reductionist than what they might have said 10 years ago.”