SEATTLE — Customers line up in front of the entrance of the Starbucks in Pike Place Market at 10 a.m. on Thursday. As they enter, they are greeted by the words “Espresso” and “Cappuccino” in cursive above the counter, giving the store interior an antique feel. Pike Place cups, mugs and merchandise line the shelves, including bags of Pike Place Special Reserve coffee, a blend sold only at two locations in downtown Seattle.
From afar it seems to be a typical Starbucks store, filled with customers eager to get their daily dose of morning coffee. But on the storefront the unfamiliar brown branding and “STARBUCKS” sign in white block letters reveal something special — it’s the world’s oldest surviving Starbucks opened in 1971, at Pike Place.
A large round golden plate inscribed with the words “FIRST STARBUCKS STORE” stands near the entrance. Unlike typical Starbucks stores, the interior of this Pike Place location remains faithful to its 1970s dark brown aesthetic. The original Starbucks logos appear throughout the store, featuring the famous Starbucks Siren on a brown background instead of the familiar bright green. The word “SPICES” in the logo is a remnant of the company’s past, having grown from a local coffee bean, tea and spice retailer to a multinational corporation in the last 50 years.
“I’ll check the menu to see what there is, and I’ll probably get what I usually order,” a customer from California said. “It’s special to visit the world’s oldest Starbucks.”