Super Teams: Why the imbalance of NBA teams hurts the game and the fans
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Toronto Raptors fans cheer on their team during the NBA playoffs by waving stick-shaped balloons in their team colors. Basketball teams can generate huge amounts of value for local businesses and communities.
November 17, 2016
On July 4, Kevin Durant shocked the world with his announcement of his decision to sign with the Golden State Warriors. While Warriors fans were thrilled with the acquisition, fans of other teams complained about the signing, believing it unfair for one team to have so many star players.
This definitely isn’t the only multi-superstar team in recent history. LeBron James, Dwyane Wade and Chris Bosh started the trend in 2010 when they formed the “Big 3” in Miami. More recently, James returned to the Cleveland Cavaliers and teamed up with Kyrie Irving and Kevin Love in 2014.
This year, the NBA’s new TV deal was put into effect and increased revenue for the league, which in turn increased the salary cap, or player budget, for each team. As a result, there was an unusually high amount of activity during free agency, the time period when teams can sign new players with expired contracts. As a result, large-market teams, like the Warriors, who would usually have little to no cap space, gained the freedom to sign high-value players like Durant.
While the formation of multiple super teams sounds like an exciting prospect, analysts and casual fans often forget about the small market teams that simply cannot afford these costly players. As a result, those teams are stuck in a continuous loop of signing low level players and cannot make the improvements necessary to become a legitimate contender for the championship.
The NBA has always been known to have a top tier group of teams that always make the playoffs, but the increase in salary cap has only widened the gap. This trend discourages fans of small market teams from continuing to support their team, as they do not have a good team to rally behind. With the emergence of social media, which often increases exposure for winning teams, it is not surprising to see many become “bandwagon” fans and choose to support winning teams instead of their home team. Fans who switch to supporting another team hurt their original team’s fan base and can divide their local communities because of these differences.
So, what needs to happen to have a more widely competitive NBA?
It all starts with altering the NBA Collective Bargaining Agreement (CBA). The CBA determines the the revenue split between the players and the owners. The current CBA allocates more revenue to the players, meaning the salary cap is higher. This benefits large market teams, whose owners would rather use the money to improve their team instead of keeping it in their pockets. In order for NBA teams to be more balanced, more of the revenue needs to be distributed to the owners, which will not only help fund small market teams that need the money but also lower the salary cap, decreasing the amount of star players a single team can have.
With fairer teams, the number of close and entertaining games throughout the season will increase and there will be more competition for the championship. Fans will also become more engaged with their local teams, and their communities can benefit immensely from the success of smaller teams. Local sports bars and sports shops selling team merchandise will gain more customers, which will help their businesses.
Just this past month when the Chicago Cubs broke a 108-year drought and won the World Series, the entire city celebrated their victory by holding multiple parades around the city, illustrating the unity of the city for its team. Fans helped local businesses by filling up local restaurants and bars after the parade and picking up local newspapers commemorating the victory.
The NBA can opt out of the current CBA deal on Dec. 15 and negotiate with the NBA Players Association for a new long-term deal. How the NBA responds to this issue will significantly affect the landscape of the league for years to come. They need to address the needs of smaller market teams, not only to improve the game, but for the sake of all the loyal fans and the communities of these teams so everyone may finally have something to cheer for.

















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