Focus on precedents in emerging industries, not short-term outcomes
October 25, 2016
When people talk about the quality of their Wi-Fi, most refer to its speed and reliability. No buffering means no complaints.
Though most people are aware of data caps when purchasing their Internet plan, such restrictions do not arise frequently for the majority of Internet users, who either raise or never approach their data limits. Comcast raised their monthly data caps on their Internet services in 18 states from 300 GB to one TB in April after continuous pressure from the Federal Communications Commission.
While the limit’s immense volume of available data may make it seem innocuous or even purely nominal, the legal and moral precedent it sets has the potential to negatively affect the Internet industry forever.
When describing its data limit, Comcast loves to repeat how large one TB of data is. On its FAQ site, the company cites the 600 to 700 hours of high-definition video, 12,000 hours of online gaming, 15,000 hours of music or 60,000 high-resolution photos that can be uploaded, viewed or shared with one TB of data. A video version with a similar message received a nearly unanimous negative response.
Comcast is correct in its claim that a one-TB data cap provides users with enough data that a negligible portion of its customers is affected. However, the danger of the data cap lies not in its immediate impact, but in the potential for incrementally lower caps and possibly selective or discriminating data caps.
The negative response to the one TB cap give consumers hope of stopping the progression of unjust Internet policies, but it comes too late to an industry where data caps have already become a standard. It is not too late for the public to protest harmful precedents in emerging industries which lie in legal grey areas.
When another company presents its potentially malicious policies to the public, it will likely place a similar focus on the lack of short-term negative impacts or the consumer’s power. With the added excitement around the novel and the lack of knowledge of a new industry, recognizing the darker side of a company policy will become harder or feel less necessary.
No matter how inconsequential or provisional a new law or standard may seem, always consider the long-lasting influence of a precedent.