Media Matters: Resist autoplay and pick videos wisely

Data Mentors

As predictive algorithms have become the norm throughout the internet and streaming world, users have less control over the content to which they are exposed. As a result, it is now important that viewers deliberately pick the content they wish to see.

by Adrian Chu, Reporter and Aquila Columnist

It’s late at night and you take a break to watch a quick YouTube video. You open up a silly video of a parrot singing. A series of autoplays later, you find yourself watching a video on how to play the harmonica even though you don’t own one and never plan to, and the only thing in your head is “How did I get here?”

Media consumption has become increasingly autonomous, causing us to spend more time online and interact with more content. Whether it’s Netflix suggesting which TV shows or movies we should watch or YouTube subscriptions providing us a list of recommended videos from popular channels or Facebook determining which of our friends’ liked posts should appear on our feeds, predictive media algorithms have made it so that we rarely make independent choices about which content we see. 

In fact, people averaged 1.72 hours per day on social media platforms, which use the said algorithms to keep users hooked on the site. And we now use social networks for 30% of the time that we are online, per the Global Web Index. 

As a result, it is easier than ever to become caught in a cycle of the same content. And every view and every subscription is a vote cast in an election of media, with the winners gaining the most influence around the world.

With thousands of hours of new content crowding up feeds and demanding attention, viewers are the only true filter for good content. We ultimately hold content creators to producing content at the quality that we expect, but we can only wield that power by unsubscribing from boring channels, unfollowing crude livestreams, or abandoning race-driven television shows.

After watching the same kinds of videos everyday, exploring other content can seem so foreign that it becomes difficult to branch out our media interests. So the next time you open up a new episode or video, take a moment and evaluate what media you are watching and ultimately promoting.

 


 

Adrian Chu
Adrian Chu (10) is a reporter for the Winged Post and a columnist for Harker Aquila. He enjoys journalism as it enables him to voice his opinion and to engage in school events as well as international matters. His Opinion column discusses media’s influence on society.