What’s the future of Apple?

The iPod changed the way we listen to music. The iPhone revolutionized the cellphone industry. The iPad “defined” a whole new category of tablets. Does Apple have anything else though?

I believe Apple’s future rests entirely on its “industry-defining” products. Back in 2007 when Apple launched the iPhone, this mobile device revolutionized the cell phone industry. Nowadays, nearly everyone owns an iPhone. What really allowed the iPhone to dominate was its ground-breaking features that distinguished it from any other smartphone on the market. A touchscreen was unheard of at the time.

Fast forward to 2014, and people will stare at you oddly if you do not have a touchscreen phone. The iPhone was the first phone that offered an App Store, where users could download apps from other developers. Now, Android, Windows, and even Amazon have their own app stores. Apple set an industry precedent in the developer realm as well.Apple iPad

Apple commitment to innovation was again proven with the launch of the iPad in 2010. During its initial launch, I overheard people saying that the iPad was just an “oversized iPod” and did not possess too much value. Now, though, nearly every household in America had an iPad, if not multiple. Although many did not think a device between a smartphone and a laptop would be necessary, Apple created a separate category successfully convincing its consumers that such a product was necessary. That’s why the iPad is such a successful gadget; Apple knew the perfect time and way to bring it to the market. The market today is flooded with many other tablet competitors, but Apple, as usual, was the first to enter this market.

So will Apple continue to define the tech industry in the future? That’s highly debatable. Ever since late CEO Steve Jobs passed away, many have marked the “post-Jobs” era as a period of declining creativity for the company. Right now, Apple seems to be more focused on revising its existing product line rather than launching revolutionary devices. Yes, they did launch the Apple Watch. But there were other wearables and smartwatches, such as the Moto 360, already on the market. So will the Apple Watch be another groundbreaking product? Personally, I don’t think so. Is a watch really a necessity? A cell phone is, which is why significantly improving a product everyone carries around makes sense.  But in my opinion, a watch seems to be more of a “nice to have” gadget, rather than a necessity. Hence, I don’t think the Apple Watch will be a paradigm-altering product. But hey, I could be wrong, just as many critics were when the iPad initially debuted.

So is Apple going to bust? Not yet. I firmly believe that Apple has the talent and potential to turn itself around and once again revolutionize, or even create, industries. It’s simply a matter of where the company focuses its efforts. I would like to see more creative, trend-setting ideas, rather than those that are simply made to catch up to the rest of the competition. If Apple continues to focus more on product revision rather than product creation, I would start getting worried. But, if the company truly takes another hard look at the industry and once again dictates where the future is headed, it will once again reign supreme in the industry. Let’s see what Apple comes up with.