Innovega releases iOptik contact lenses rivaling Google Glass

The+fully-functional+prototype+of+Innovegas+iOptik+contact+lenses+were+unveiled+at+CES+2014.+Students+expect+the+product+to+be+the+next+big+thing+in+personal+media.+

Innovega

The fully-functional prototype of Innovega’s iOptik contact lenses were unveiled at CES 2014. Students expect the product to be the next big thing in personal media.

One of the most recent so-called “smart” products entering the market, iOptik contact lenses are the newest variation on personal virtual technology. Invented by the company Innovega, these contact lenses allow users to see a translucent screen appear before their eyes, navigating them through the World Wide Web.

 

The product is turning heads in media largely due to its resemblance to Google Glass, which allows users to take photos, tell time, and search the web, all with the prompt “OK Glass.” According to Innovega’s introductory video, the contact lenses can be used to receive additional information about the user’s surroundings or overlay translucent images or video clips.

 

The rival goods compete for the consumer market in matters of convenience, safety, and design. Some students cited the unusual design of Google Glass as the reason they would prefer iOptik contact lenses. While both have similar functions, Innovega boasts its ability to give the viewer information on his or her surroundings, identifying and labeling nearby places.

“I would probably use the contact lenses as long as they have my power. I feel like the contact lenses would be more ideal for me as opposed to Google Glass, which just seems unwieldy on the face,” Sanjana Kaundinya (11) said. Prescription iOptik contact lenses are expected to join the market as well.

 

Others felt that they would rather avoid the contact lenses for safety and comfort.

 

“I think I‘d choose Google Glass instead because I doubt if the contact lenses would be comfortable, and I can’t take them off whenever I want,” Sandra Yin (12) said. “I think it will be popular for a period of time because of curiosity, but later on, it depends on how useful it is.”

 

Students expect the eyewear to cause controversy about over-dependence on technology. While many dismissed this concern, a few supported the position whole-heartedly.

 

“I’ve never been that big of a fan of the Google Glass idea, just because it seems kind of creepy and intrusive, so the fact that you can put this in your eye and nobody can even see it […] it’s even more intrusive because nobody knows if they’re being watched,” Andrew Rule (9) said. “I’m not so dependent on technology; that’s kind of one of my philosophies. This seems like it would contribute to [over-dependence] even more, because we’re already going that direction.”

 

The technology first premiered at the 2014 Consumer Electronics Show in Las Vegas from Jan. 7 to 10. Also debuting at the convention were an array of different smartwatches, a “smart” adaptor for classic television sets, and an app that allows users to cook from their smartphones.

 

The contact lenses interact with Innovega’s HD glasses to help focus images, and will be released in the market at an undisclosed date. According to Innovega, both the lenses and the glasses are necessary to obtain a sharp image.

This piece was originally published in the pages of the Winged Post on Jan. 27, 2014.