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The student news site of The Harker School.

Harker Aquila

The student news site of The Harker School.

Harker Aquila

The student news site of The Harker School.

Harker Aquila

An American Eagle ad featuring Sydney Sweeney sparked controversy about 
political bias in advertising. Some brands aim to stir strong reactions rather than convey a clear message. (Illustration by Emma Li)

American Eagle uses “outrage farming” to drive engagement

by Suhani Gupta and Janam Chahal August 29, 2025

Clothing brand American Eagle released an ad on July 23 where actress Sydney Sweeney crossed out the word “genes” in a billboard saying “Sydney Sweeney has great genes” and replaced it with “jeans.” Many...

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