![The TikTok trend colloquially dubbed BookTok led to the growth of new genres like “romantasy”—a portmanteau of ‘romance’ and ‘fantasy.’ These trends coupled with TikTok’s short-form video style allowed BookTok to become an innovative book marketing strategy.](https://harkeraquila.com/wp-content/uploads/2025/02/DSC_2842-1200x798.jpg)
‘BookTok’ fuels new interest in reading, prioritizes popularity over substance
by Isabella Lo and Jessica Wang
• February 7, 2025
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![Music Monday is a new installation featuring a different category of songs on a weekly basis.](https://harkeraquila.com/wp-content/uploads/2020/10/music-1-900x675.png)
by Emma Milner, Aquila Editor-in-Chief
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