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The student news site of The Harker School.

Harker Aquila

The student news site of The Harker School.

Harker Aquila

The student news site of The Harker School.

Harker Aquila

The TikTok trend colloquially dubbed BookTok led to the growth of new genres like “romantasy”—a portmanteau of ‘romance’ and ‘fantasy.’ These trends coupled with TikTok’s short-form video style allowed BookTok to become an innovative book marketing strategy.

‘BookTok’ fuels new interest in reading, prioritizes popularity over substance

by Isabella Lo and Jessica Wang February 7, 2025

From authors like Colleen Hoover and Sally Rooney to books like “A Court of Thorns and Roses” and “Song of Achilles,” the TikTok trend colloquially dubbed BookTok led to the growth of new genres...

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