Entering the smart watch market: Apple releases its first wearable technology

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Photo courtesy of Apple

Apple reveals its new line of products, including several customizable versions of Apple Watch. The product was Apple’s first foray into the field of wearable technology.

Cupertino-based tech giant Apple revealed the latest of its flagship projects to the public during a highly anticipated event today, a smartwatch known as Apple Watch.

Apart from the smartwatch, Apple’s first product in the field of wearable technology, the company also released an iPhone 6 with a screen measuring 4.7 inches, and an iPhone 6 Plus measuring 5.5 inches.

Apple CEO Tim Cook introduced the watch by emphasizing how it is a novel device that will redefine wearable technology.

“We love to make new products that improve people’s lives. We love to make things that allow our users to make things that they could never have imagined,” Cook said in the streamed video of the event. “We think it will redefine what people expect from its category. [Apple Watch is] the next chapter in Apple’s story.”

Apple revealed its new smartwatch with a redesigned interface and highly customizable features.
Apple revealed its new smartwatch with a redesigned interface and highly customizable features.

The smartwatch’s interface is completely redesigned, as traditional iPhone gestures are not feasible on the smaller screen. Instead, the interface highly depends on Digital Crown, the innovative side dial on the watch.

Samsung user Jay Parajpe (10) had mixed feelings on the watch, due to the previous releases of wearable technology from Apple’s competitors.

“With the watch, honestly I was a bit underwhelmed because we’ve seen quite a bit of smartwatches. And this smartwatch in specific there wasn’t really anything in special about it,” he said. “I think they should have gone into more detail at the announcement about […] the software they would allow, like more open source software.”

The watch is fully customizable, with options to choose larger (42mm) and smaller (38mm) versions, and six different straps, including ones for sports. There are several personalization options, including switching between digital time and analog clocks. The actual screen is built using scratchproof sapphire crystal laminated onto a flexible Retina panel.

Apple senior vice president of design Jonathan Ive commented in a video that the watch was designed to be both beautiful and useful.

“Creating beautiful objects that are as simple and pure as they are functional, well, that’s always been our goal at Apple,” Ive said. “We designed Apple Watch as a whole range of products enabling millions of unique designs.”

“I think we are now at a compelling beginning actually designing technology to be worn, to be truly personal,” Ive added.

The device is built in with a heart rate sensor, gyroscope, and accelerometer, and comes with brand new Fitness and Workout apps. It also is connected to voice input using Siri, and charges wirelessly using induction, without any alignment needed.

Infographic-Apple-WatchVineet Kosaraju

Apple is not the first company to enter the wearable technology field, nor the first to make smartwatches. Pebble released smartwatches in 2013 via Kickstarter, and Samsung, Sony, and Asus followed suit at the IFA technology show in Berlin.

Google has also been working on Android Wear, a smartwatch built to organize health information and communicate with Android phones.

Unlike other smartwatches such as Android Wear, Apple Watch can also send text messages using emoticons and premade responses based on analyzing previous messages.

Some people didn’t follow the event’s new releases, preferring to stick with devices from other companies.

“I paid zero attention to the Apple release,” said Computer Science Department Chair Eric Nelson. “I don’t have an iPhone so I wouldn’t know about it.”

Other students believed that the device would sell, solely for the brand name that Apple carries.

“Honestly, just because it is Apple, it will sell even if it is ridiculously expensive, but I think what I might end up getting [is the] Samsung watch because it is cheaper, and I feel like in general a lot of Apple products are missing a lot of things that Samsung products do,” Debarati Chatterjee (9) said. “They have such a gigantic base for all their products so a lot of other people will end up buying it.”

The device will be released early next year, at a starting price of $349, and a replay of the event can be found on Apple’s official website, at www.apple.com/live. Only time will tell what impact the smartwatch will have and what role the concept of wearable technology will play in Apple’s releases in the spring of next year.