Google updates logo, continuing rebranding
Continuing the trend of rebranding, Google released a new logo on Tuesday, after its status-change to a sub-company of Alphabet in August.
Alphabet is the newly-created umbrella company that encompasses the traditional Google search engine as well as other sub companies including GoogleX, Calico, Fiber, Google Capital, Google Ventures and Nest. Larry Page, who co-founded Google with Sergey Brin, announced the change on Aug. 10 in a blog post.
“We’ve long believed that over time companies tend to get comfortable doing the same thing, just making incremental changes,” Page wrote. “But in the technology industry, where revolutionary ideas drive the next big growth areas, you need to be a bit uncomfortable to stay relevant.”
Page runs Alphabet as CEO with Brin as President. Sundar Pichai, former Senior Vice President of Product at Google, took over as CEO. All stock shares of Google convert to equal shares of Alphabet, and the stock names (GOOG and GOOGL) remain the same.
Google’s stock fell 4 percent from 633 to 606 since the announcement, after an initial 6 percent spike on to 690.3 on Aug. 11. However, the DJ Industrial Average fell 7 percent in the same time period.
“It was done so that Google could spin out from their primary business which is ad sales for search the businesses that have long term developmental opportunities,” Chris Thompson, Business and Economics teacher said. “It was a way to give investors a clearer picture of where the money was coming from at Google.”
Google’s logo change on Tuesday garnered mixed reviews. Google commissioned a sans-serif font, Product Sans, for the new look.
“Google’s grown tremendously, it’s no longer a startup,” Thompson reflected. “Businesses, just like students, grow up, and they have to change.”
On Sept. 15, Google will celebrate the 18th anniversary of its founding in 1997.
Prameela Kottapalli (12) is the Editor-in-chief of the Winged Post. She enjoys spending time with her fellow staff members...

Meilan Steimle (12) is co-Editor-in-Chief of the Winged Post. She was a reporter her freshman year, Winged Post Opinion Editor her sophomore year and Winged...



![LALC Vice President of External Affairs Raeanne Li (11) explains the International Phonetic Alphabet to attendees. "We decided to have more fun topics this year instead of just talking about the same things every year so our older members can also [enjoy],” Raeanne said.](https://harkeraquila.com/wp-content/uploads/2025/10/DSC_4627-1200x795.jpg)


















![“[Building nerf blasters] became this outlet of creativity for me that hasn't been matched by anything else. The process [of] making a build complete to your desire is such a painstakingly difficult process, but I've had to learn from [the skills needed from] soldering to proper painting. There's so many different options for everything, if you think about it, it exists. The best part is [that] if it doesn't exist, you can build it yourself," Ishaan Parate said.](https://harkeraquila.com/wp-content/uploads/2022/08/DSC_8149-900x604.jpg)




![“When I came into high school, I was ready to be a follower. But DECA was a game changer for me. It helped me overcome my fear of public speaking, and it's played such a major role in who I've become today. To be able to successfully lead a chapter of 150 students, an officer team and be one of the upperclassmen I once really admired is something I'm [really] proud of,” Anvitha Tummala ('21) said.](https://harkeraquila.com/wp-content/uploads/2021/07/Screen-Shot-2021-07-25-at-9.50.05-AM-900x594.png)







![“I think getting up in the morning and having a sense of purpose [is exciting]. I think without a certain amount of drive, life is kind of obsolete and mundane, and I think having that every single day is what makes each day unique and kind of makes life exciting,” Neymika Jain (12) said.](https://harkeraquila.com/wp-content/uploads/2017/06/Screen-Shot-2017-06-03-at-4.54.16-PM.png)








![“My slogan is ‘slow feet, don’t eat, and I’m hungry.’ You need to run fast to get where you are–you aren't going to get those championships if you aren't fast,” Angel Cervantes (12) said. “I want to do well in school on my tests and in track and win championships for my team. I live by that, [and] I can do that anywhere: in the classroom or on the field.”](https://harkeraquila.com/wp-content/uploads/2018/06/DSC5146-900x601.jpg)
![“[Volleyball has] taught me how to fall correctly, and another thing it taught is that you don’t have to be the best at something to be good at it. If you just hit the ball in a smart way, then it still scores points and you’re good at it. You could be a background player and still make a much bigger impact on the team than you would think,” Anya Gert (’20) said.](https://harkeraquila.com/wp-content/uploads/2020/06/AnnaGert_JinTuan_HoHPhotoEdited-600x900.jpeg)

![“I'm not nearly there yet, but [my confidence has] definitely been getting better since I was pretty shy and timid coming into Harker my freshman year. I know that there's a lot of people that are really confident in what they do, and I really admire them. Everyone's so driven and that has really pushed me to kind of try to find my own place in high school and be more confident,” Alyssa Huang (’20) said.](https://harkeraquila.com/wp-content/uploads/2020/06/AlyssaHuang_EmilyChen_HoHPhoto-900x749.jpeg)

